Waxman Ceramics Privacy Notice
We take your privacy very seriously. Please read this privacy notice carefully as it contains important information on who we are and how and why we collect, store, use and share your personal data. It also explains your rights in relation to your personal data and how to get in touch with us if you have questions about our data processing activities.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to data protection laws.
CHILDREN’S PRIVACY
This Website is intended for use by a general audience and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to respond to that child to inform him or her that they cannot use this Website.
If you have any questions or would like to see these terms in a different format for accessibility purposes, please see ‘How to Contact Us’ below.
It would be helpful to start by explaining some key terms used in this notice:
| corporate subscriber | A corporate body with separate legal status such as a companies and limited liability partnerships |
| data protection laws | The UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 and the Data (Use and Access) Act 2025 |
| direct marketing | The communication (by whatever means) of advertising or marketing material which is direct to particulars individuals |
| personal data | Any information relating to an identified or identifiable individual |
| We, us, our | Waxman Ceramics Limited company registered in England and Wales under company number 02992383. Our registered address is Grove Mills, Elland, West Yorkshire, HX5 9DZ. We are registered with the Information Commissioner’s Office under number: ZB976310 |
PERSONAL DATA WE COLLECT ABOUT YOU
The personal data we collect about you depends on the particular products and services we provide to you. We will collect and use the following personal data about you
If you are a consumer:
- your name and contact information, including email address and telephone number
- information to check and verify your identity, e.g. your date of birth
- location data, if you choose to give this to us
- your billing information, transaction and payment card information
- your personal or professional interests
- your contact history, purchase history and saved items
- your correspondence with us when you choose to contact our customer service team
- information from accounts you link to us for
- information to enable us to undertake credit or other financial checks on you
- information about how you use our website, IT, communication and other systems (with your consent where required)
- your responses to surveys, competitions and promotions
If you are a trade customer:
- your name and contact information, including email address and telephone number and company details where applicable
- location data, if you choose to give this to us
- your activity on our portal
- your contact history, purchase history and saved items
- your correspondence with us when you choose to contact our customer service team
- information about how you use our website, IT, communication and other systems (with your consent where required)
- your response to surveys, competitions and promotions
We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below. If you do not provide personal data we ask for, it may delay or prevent us from providing products and services to you.
HOW YOUR PERSONAL DATA IS COLLECTED
We collect most of this personal data directly from you—in person, by telephone, text or email and/or via our website when you interact with our website and when you purchase goods from us. However, we may also collect information:
- directly from a third party, e.g. a credit reference agencies; and
- from cookies on our website, for more information on our use of cookies, please see our cookie policy.
HOW AND WHY WE USE YOUR PERSONAL DATA
We primarily use your personal data to provide our goods to you as part of our contract.
Under data protection law, we can only use your personal data if we have a proper reason, e.g.:
- where you have given consent;
- to comply with our legal and regulatory obligations;
- or the performance of a contract with you or to take steps at your request before entering into a contract; or
- for our legitimate interests or those of a third party.
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests.
The table below explains what we use your personal data for and why.
| What we use your personal data for | Our reasons |
| Providing products and services to you | To perform our contract with you or to take steps at your request before entering into a contract |
| Preventing and detecting fraud against you or us | For our legitimate interest, i.e. to minimise fraud that could be damaging for you and/or us |
| Conducting checks to identify our customers and verify their identity | Depending on the circumstances:—to comply with our legal and regulatory obligations—for our legitimate interests |
| To enforce legal rights or defend or undertake legal proceedings | Depending on the circumstances:—to comply with our legal and regulatory obligations;—in other cases, for our legitimate interests, i.e. to protect our business, interests and rights |
| Operational reasons, such as improving efficiency, training and quality control | For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price |
| Ensuring the confidentiality of commercially sensitive information | Depending on the circumstances:—for our legitimate interests, i.e. to protect trade secrets and other commercially valuable information;—to comply with our legal and regulatory obligations |
| Statutory returns | To comply with our legal and regulatory obligations |
| Marketing our services and those of selected third parties to:—existing and former customers; —third parties who have previously expressed an interest in our services;—third parties with whom we have had no previous dealings. | For consumers, with consent or using soft-opt in as explained below in the marketing section below. For corporate subscribers, for our legitimate interests. |
| Credit reference checks via external credit reference agencies | For our legitimate interests, i.e. to ensure our customers are likely to be able to pay for our products and services |
| To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency. In such cases information will be anonymised where possible and only shared where necessary | Depending on the circumstances:—to comply with our legal and regulatory obligations;—in other cases, for our legitimate interests, i.e. to protect, realise or grow the value in our business and assets |
HOW AND WHY WE USE YOUR PERSONAL DATA - SHARING
See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.
We will use your personal data to send you updates (by email) about our products, including exclusive offers, promotions or new products.
If you are a consumer:
We can market to you if you consent to us sending marketing communications or where we have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we can market to those who have entered into a sale or negotiation for sale with us provided that we comply with applicable laws your consent to send you marketing information.
If you are a corporate subscriber:
We have a legitimate interest in using your personal data for marketing purposes.
Both consumers and corporate subscribers, however, have the right to opt out of receiving marketing communications at any time by:
- contacting us at customerservice@waxmanceramics.co.uk;
- using the ‘unsubscribe’ link in emails; or
We may ask you to confirm or update your marketing preferences if you ask us to provide further products and services in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat your personal data with the utmost respect and never sell and share it with other organisations outside the Waxman group for marketing purposes.
WHO WE SHARE YOUR PERSONAL DATA WITH
We routinely share personal data with:
- companies within the Waxman group;
- third parties we use to help deliver our products and services to you, e.g. payment service providers, IT services providers, warehouses and delivery companies;
- other third parties we use to help us run our business, e.g. marketing agencies or website hosts;
- third parties approved by you, e.g. third party payment providers;
- our insurers and brokers; and
- our banks.
We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.
We or the third parties mentioned above occasionally also share personal data with:
- our and their external auditors, e.g. in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations;
- our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations;
- law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations;
- other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations.
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If you choose to pay with Klarna, when you click this option we will need to pass certain personal information, such as contact and order details, to Klarna to see if you are eligible and to allow them to provide their services. This is provided to assess whether you qualify for Klarna’s payment options and to tailor the payment options available to you. Your personal data is handled in accordance with Klarna’s own privacy notice, which you can find here. We are not responsible for any of Klarna’s activities and they are a separate data controller.
We will not share your personal data with any other third party
WHERE YOUR PERSONAL DATA IS HELD AND TRANSFERS OUTSIDE OF THE UK
Personal data may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal data with’).
Some of these third parties may be based outside the UK and EEA. For more information, including on how we safeguard your personal data when this happens, see below:
It is sometimes necessary for us to transfer your personal data to countries outside the UK and EEA. In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.
We will transfer your personal data to:
- our service providers located outside the UK in the EEA.
Under data protection laws, we can only transfer your personal data to a country outside the UK and EEA where:
- the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the UK GDPR.
- there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
- a specific exception applies under relevant data protection law
Where we transfer your personal data outside the UK or EEA, we do so on the basis of an adequacy. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time, we will not transfer your personal data outside the UK and EEA unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this notice.
Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy notice’ below.
HOW LONG YOUR PERSONAL DATA WILL BE KEPT
We will not keep your personal data for longer than we need it for the purpose for which it is used. For example,
Different retention periods apply for different types of personal data. If you no longer have an account with us or we are no longer providing goods or services to you, we will usually delete or anonymise your account data after 6 years.
Following the end of the of the relevant retention period, we will delete or anonymise your personal data.
You have the following rights, which you can exercise free of charge:
| Access | The right to be provided with a copy of your personal data (where it is proportionate and reasonable for us to do so) |
| Rectification | The right to require us to correct any mistakes in your personal data |
| Erasure (also known as the right to be forgotten) | The right to require us to delete your personal data—in certain situations |
| Restriction of processing | The right to require us to restrict processing of your personal data in certain circumstances, e.g. if you contest the accuracy of the data |
| Data portability | The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations |
| To object | The right to object:—at any time to your personal data being processed for direct marketing (including profiling);—in certain other situations to our continued processing of your personal data, e.g. processing carried out for the purpose of our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims |
| Not to be subject to automated individual decision making | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you |
| The right to withdraw consent | If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time. You may withdraw consent by contacting us at customerservice@waxmanceramics.co.uk Withdrawing consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn |
For more information on each of those rights, including the circumstances in which they apply, please contact us (see ‘How to contact us’ below).
If you would like to exercise any of those rights, please:
email, call or write to us—see below: ‘How to contact us’; and
provide enough information to identify yourself (e.g. your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you;
- let us know what right you want to exercise and the information to which your request relates.
KEEPING YOUR PERSONAL DATA SECURE
We have appropriate security measures to prevent personal data from being lost accidentally, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Our security measures include encrypting data and security controls which protect our IT infrastructure from external attack and unauthorised access. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality.
This privacy notice was published in August 2025 and last updated on 29 August 2025.
We may change this privacy notice and cookie policy from time to time – please check this privacy notice for any updates.
HOW TO CONTACT US AND RIGHT TO COMPLAIN
You can contact us by post, email or telephone if you have any questions about this privacy notice or the information we hold about you, to exercise a right under date protection law or to make a complaint.
Our contact details are shown below:
- Waxman Ceramics Limited, Grove Mills, Elland, West Yorkshire, HX5 9DZ
- 01422 311331
- customerservice@waxmanceramics.co.uk
You may also lodge a complaint with the Information Commissioner’s Office (ICO), if you think your data protection rights have been breached in any way by us and you have already made a complaint to us in the first instance and you remain unsatisfied with the complaint outcome. You may contact the ICO at:
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF or at www.ico.org.uk.